Did you know, one of the best ways to rank in 2017 is to get more online reviews from your customers? Getting more reviews online can generate you thousands of dollars each year.
Getting More Online Reviews & Making More Money:
1. Higher Rankings
Within the last few years, reviews have become a major factor in determining your position with top directories (Yelp) and search engines (Google & Bing). For example, a business website with more real (legitimate) reviews will tend to rank higher than a comparable website with no reviews.
Though there are a number of factors involved with ranking in search results, reviews are one of the most important components. With better rankings in the search engine, you will show up for more potential clients that need your services.
Please be mindful – Creating fake reviews is not recommended and can bite your business in the A**
2. Boost Your Conversions
Plan and simple, the #1 reason why you need to get more online reviews is to rake in MORE MONEY.
Having legit, high quality (detailed) reviews will increase the chance of potential leads calling you for your service. In fact, over 80% of consumers look at online reviews before they choose to do business. Having plenty of positive reviews on your website and social profiles not only gets them calling you, but helps the sales process move quicker, because you’ve already established a level of confidence with them.
3. More Clicks
By having reviews and a positive star rating (4-5 stars), customers will see your listing stand out from the rest and naturally be more inclined to click on your local listing. Especially in the Google Map Pack, which we will get to further down the list.
4. Trust Factor
Trust is always the deciding factor in any potential purchase. Without the consumer trust, you will never get the business. In fact, almost 90% of consumers find online reviews as trustworthy as personal recommendations. Starting to get the point?
When customers are online looking for a service in your niche, they’re not only looking for someone that can help them, but someone that knows what they’re doing and can get it done the right way. So the more reviews you have, the better!
5. Social Marketing
When you ask a customer to leave you a review, they’ll be more tempted to tell their friends about the experience and share it on their social media. When done correctly, your customers can help sell for you!
6. Improve Your Home services Business
The most important impact from reviews is receiving the feedback. Without feedback, how can your business improve? Luckily, online reviews enable customers to leave honest feedback about your company.
There will always be those very few clients who you can never please, but understanding how you can improve will increase the value of your business and help you generate more revenue! So welcome negative feedback as an opportunity to learn about and improve your business strategies.
7. Back Up Your Claims
It can be downright unfair that contractors are seen in a negative light due to the actions of a few bad apples, whose only purpose is to rip clients off. But hope is not lost, having reviews that you can share with potential customers only helps to prove that your company is the real deal.
Testimonials on 3rd-Party sites such as Yelp are viewed as more reliable than ones that you provide the client yourself, so make sure you reference these when you are talking to your clients.
8. Validate Word Of Mouth
Word of mouth is still the #1 way that people get business. However, many people still research the company online before making a decision.
Being validated is what reviews are all about, and after hearing that you do awesome work, your customers will want to see that it has been the case multiple times. The best way to validate a word of mouth reputation is to have a strong customer service policy in place, as well as holding your service technicians to a high standard of excellence.
9. Dominate Your Competition
Look at the difference between the three Google My Business placements below:
Which one stands out more to you? Are the first 2 getting people to call them? No probably not compared to AquaGuard – sorry guys.
Having reviews is the way to go, when you want to stand out from competitors.
10. Fix Problems Immediately
Reviews should be used as a method of feedback. If used correctly, your clients will keep your staff accountable by letting you know which employees are doing well and which ones are not.
Your customers can provide you with instant feedback regarding who is doing what and allow you to correct the problem immediately! Make it a priority to reply to all reviews promptly and courteously, whether they’re good or bad!
11. Use It In The Sales Process
Make sure to highlight your great reviews when you talking about your services with a potential client. Not only is it an additional talking point, but it also shows off that you are proud and stand behind the work that you do!
Don’t Get Left Behind
Remember getting reviews should be #1 in your marketing strategy, if not, you will be left behind and lose to your competitors. Start asking for reviews today and start increasing your online presence.
Make sure to train your entire team on how to get more online reviews!