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Word of mouth..one of the most essential tools for any functioning business, especially in the Home Services niche. One enthusiastic customer can talk you up so much to their friends or associates that they call you to have the same thing or something similar done to their home. While that’s a huge compliment and awesome way to get business, it should never be relied on to be the main source of business. So how exactly will potential customers find you to the point that there’s a consistent stream of new business?  Well, it’s all about lead generation.

man on phoneAlso called a referral, a lead is a person who is interested in hiring you to do work for them. Leads allow you to skip cold-calling, advertising, or waiting on that satisfied customer from last week to recommend you to their friend. When you receive a lead, you have the confidence of knowing that they’re interested in what you offer. Still, it’s never a guaranteed deal — it’s up to you to answer your phone, follow up with them if they don’t answer your call and most important…close the deal.

Lead generation companies like ThriveOne specialize in connecting homeowners seeking to have work done with contractors seeking new customers. We generate leads. Typically, leads are priced at a flat rate  and it’s up to you to decide how many you want to get. It’s important for you to understand what these referrals are, though. They’re people who have shown that they are interested in a service you perform. This does not necessarily mean that every single lead will turn into a sale, but if you follow our guidelines, you’re going to see a return on your investment.

Some referrals will say no after talking with you, because that’s just the way it goes. Buyers like to shop around. They may have just been curious, or they may be planning on getting the work done at a later time and are only in the beginning stages of the project. Sometimes, they aren’t the decision makers. You can’t please everyone, and being upset about it is only going to make you look silly and demanding. The best thing to do is to graciously take “no” for an answer and tell them to look you up if there is ever a point when they can use you. Word of mouth will still work this way, as they might refer you to a friend because you were pleasant and helpful on the phone.

Lead generation is absolutely essential for the success of your contracting business, and ThriveOne prides itself on helping contractors succeed by getting leads and growing their business.